MøreNot Holding AS has acquired a majority shareholding
in the Spanish company Delta Aqua Redes SL. The acquisition is a
part of MøreNot's expansion strategy and is in accordance with its
desire to expand the market around the Mediterranean Sea, where the
fish farming industry is experiencing positive growth.
The Delta Aqua Redes plant is located in the Tarragona delta
between Barcelona and Valencia on the Spanish East Coast. The
company offers manufacture, service and antifouling of nets and has
six employees. Delta Aqua Redes has been one of MøreNot's customers
for the past 10 years. MøreNot now owns 80 percent of the shares,
while the remaining 20 percent is owned by the aquaculture giant
Andromeda Group SL.
"We are vey pleased to have established our very own service
station in the Mediterranean Sea. We chose Delta Aqua Redes because
of the positive and longstanding business relationship we have
shared. We know the employees and the service facilities, and more
importantly we are certain that they are able to deliver the high
quality standard required in MøreNot subsidiaries," says Director
of Sales and Marketing at MøreNot, Bente Lund Jacobsen.
Jacobsen recently visited Spain together with Nina Hildre,
MøreNot Export Manager for Aquaculture, in order to sign the
contract. It is of vital importance that all companies that are
part of the MøreNot Enterprise meet stringent environmental
requirements. "Delta Aqua Redes is one of very few companies in
this region with adequate treatment facilities for waste water. We
are now investing in new machinery, equipment and expertise in
order to develop this company even further, explains Jacobsen.
Andromeda Group, which is owned by Greeks, is one of the
largest companies in both Spain and Greece within the Sea bass and
Sea bream farming industry.
"Andromeda has partnered with MøreNot, the best-in-class partner
in the field of nets and net service activities. Andromeda's
strategy is to focus on its core business of hatcheries, farms and
added-value products. Andromeda has outsourced the net
servicing in Spain to MøreNot in an effort to improve efficiency
and reduce operating costs in its farming activities, at the same
time aiming to receive better products and services.
MøreNot's know-how and wide experience in the nets and net services
operations constitutes a best-fit for our strategy," says Dimitris
Valachis the C.E.O. of Andromeda SA.
In spite of the financial recession in both Spain and Greece,
MøreNot still consider this an important market and welcomes a
Mediterranean establishment.
"Despite the financial crisis hitting these countries hard, the
fish farming industry is blooming. In recent years, smaller fish
farming companies have been acquired by large corporations that
have made operations both more professional and efficient. This has
resulted in better fish prices and improved profit margins. Thus,
the timing of this acquisition couldn't be better," concludes
Jacobsen.
From left: Bente Lund Jacobsen, Nina Hildre, Albert
Comas.
From right: Dimitris Valachis, Rafael De Garminde,
Carmelo Villarrubia